November 25, 2014

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“… between 80 percent and 95 percent of new product introductions fail!

Jack Gordon, CEO of AcuPOLL Research Inc..

Why Do So Many Products Fail?

Over 80 percent of new products fail!  The #1 cause for this high failure rate is that companies and entrepreneurs jump to creating new products or services before they understand if anyone other than them thinks it’s a good idea and is willing to pay for it.  

Three Critical Questions Investors Ask and You Must Answer!

To improve your chances of success in the market, you must answer three of the most common questions that investors ask:

  1. Who is your customer?
  2. Why will they buy your product?
  3. How are you going to make money?

These are the critical questions that all entrepreneurs must answer, but way too many develop their products before they know the answers to these questions, and ultimately fail.

How to Discover the Answers to These Three Critical Questions

In the “From Napkin to Revenue” workshop, you’ll learn a proven step-by-step process that helps you answer these three questions.  You’ll learn how to discover needs that people are willing to pay to solve and how to translate that into a powerful Go-to-Market Strategy, significantly increasing your odds of transforming your entrepreneurial dream into a successful product or service.

What You Will Learn

During this six hour workshop, you, the Aspiring Entrepreneur, will learn how to:

  • Discover and validate ideas that have the highest potential for success;
  • Create products and services that customers want to buy;
  • Define a profitable business model
  • Define your Go-to-Market Strategy via the “Go-to-Market Canvas for Entrepreneurs™”;
  • Create awareness and momentum in the market and acquire those valued first customers.

Throughout this highly interactive workshop, you’ll have opportunities to apply the principles to your own idea, begin to build your Go-to-Market Canvas, ask specific questions and interact with other aspiring entrepreneurs who bring a wealth of knowledge from their individual experiences.

Who Will Benefit?

This workshop will benefit any “Aspiring Entrepreneur” in any industry that wants to improve their opportunity for success as they pursue their entrepreneurial dream. This includes:

  • Aspiring Entrepreneurs who think they have a great idea and want to know the right steps to successfully take their idea to market.
  • Aspiring Entrepreneurs who thought they had a great idea, but were not able to achieve the success they were hoping for and are looking for ways to do it better next time.
  • Aspiring Entrepreneurs who want to do something entrepreneurial, but are still looking for that right opportunity.

Workshop Agenda

  1.  Causes of New Product Failures
  2. Four Pillars of Successful Products
  3. Defining the Go-to-Market Canvas for Entrepreneurs™
  4. Introduction to the “From Napkin to Revenue” Market Validation Process
  5. How to Validate a High Potential Market Need
  6. How to Justify the Investment in Pursuing a New Market Opportunity
  7. How to Create the Right Solution for the Market Need
  8. How to Define Your Go-to-Market Strategy
  9. How to Acquire Those First Customers

What People Are Saying About “From Napkin to Revenue”

This is a ‘must’ for those folks who want to be thorough in their startup preparations. Tom’s insights are crucial for a successful launch and for future growth. Your time investment in this workshop will yield both a critical playbook and a connection to fellow entrepreneurs for support.Thien Nguyen

 

 

 

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